For the first time in Prime Video history, customers can choose how they stream free election coverage. As we reach this milestone for the 2024 elections, I'm proud to help bring this vision to life. From dynamic UI design on app and TV to innovative placements, we're making news more accessible than ever. This groundbreaking initiative introduces original U.S. election coverage on streaming, uniting voices across generations and political perspectives.
Big-Picture Strategies
From developing a hub of tailored designs spotlighting candidates and host Brian Williams to building anticipation, going live, and supporting post-event engagement, the creative vision extends across multiple units and impactful placements for Prime Video customers.
