I develop creative and strategic visual campaigns that weave captivating narratives focused on the customer journey, guided by insights and data analysis. While my day-to-day tasks span different business lines, my primary role is to foster strategy, inclusivity, and creative innovation within our marketplace. Whether it's for global campaigns, exclusive originals, popular shows, events, series, or diverse sports content, I lead the curation and direction of campaigns across multiple sectors.
Big-Picture Strategies
My expertise spans from crafting curated content for responsive UI systems to managing live events, with a focus on big-picture thinking and diving deep into strategies that enhance and inspire the customer journey.
Creative Director for Large-Scale Campaigns
I lead creative direction for large-scale campaigns across all business units, including AV, managing agency collaboration from production to campaign execution and final delivery.
Elevated Customer Experience
Strategically inspired content and creative direction bring campaigns to life across mediums—from virtual and static designs to OOH and video teasers.
