As a Creative Director and Brand Strategist, I’ve led impactful branding strategies for events and experiences across arenas, apps, devices, and OOH/DOOH platforms. Here are campaigns showcasing my creative vision, strategic thinking, and passion for excellence in live content creation.
100+ streaming services on Prime Video
Led and launched Prime Video's first U.S. awareness campaign, highlighting the ability to subscribe to 100+ channels directly through the platform. The campaign empowered users to build personalized lineups with channels like Max, P+, AMC, and more. Through collaboration and innovation, we delivered the initiative at record speed with strong results.
25th Anniversary mark
The Florida Panthers' 25th anniversary logo celebrates the team's legacy, honoring its past, present, and future. Worn proudly by players during the 2018-2019 season, the design pays tribute to original owner Wayne Huizenga and former president Bill Torrey, who passed earlier that year. Collaborating on this project was an incredible honor, with the logo featured across digital platforms, broadcasts, and more—including a special unveiling where I hand-painted it on canvas, a proud artistic moment.
Panthers Uncaged
In the premiere episode of Panthers Uncaged, fans get an inside look at the Panthers' season, hearing from players and staff as they navigate the transition from the pause to postseason play and beyond. The logo design draws inspiration from the sport’s sleekness and sharp edges, reflecting the dynamic movement of the players. As a Lexus-sponsored series, the logo also integrates the elegant lines and design elements of the car, symbolizing a journey through and within the shield.
Guy Harvey Ocean Foundation
I redesigned and curated the Guy Harvey Ocean Foundation's primary and secondary logos to amplify awareness and elevate its conservation impact. Featuring iconic pelagic marine fish, the logos vividly embody the brand's mission and unwavering commitment to protecting our oceans.
